2021 community partnerships and sponsorships

 We as a community had to make a lot of adjustments last year, but that didn’t stop us from coming together to help another (and maybe even have a little fun). Here are the ways we’re proud to partner with Black Hills-area organizations and events again this year:


Cornerstone Rescue Mission

Cornerstone Rescue Mission in downtown Rapid City has provided food, shelter and counseling for homeless people in the Black Hills since 1982. Before COVID, the mission housed up to 160 men every night, and fed twice that many. Every year, they hold Cornerstone Celebrates, a banquet, to raise funds to support their mission. This year’s banquet was unfortunately canceled, but if you would like to donate to the shelter, contact Deb Berg at 605-718-8712.

Tees for Keys Golf Tournament

Black Hills Area Habitat for Humanity hosted its annual Tees for Keys Golf Tournament on May 27 at the Golf Club at Red Rocks in Rapid City. We were proud to have two teams play in the tournament, and they had a great time despite the chilly, rainy weather. Thank you to all the businesses and employees who made the day a success, and to all people who braved the cold for a good cause!

This was the 13th annual Tees for Keys tournament, which is a fundraiser for Black Hills Area Habitat for Humanity. The nonprofit helps families in need build affordable houses. For more information on the tournament, visit https://www.blackhillshabitat.org/events/tfk2021/.


Map courtesy of the Tom Pfeifle Memorial 5K

This year’s Tom Pfeifle Memorial 5K Run/Walk is Sept. 11. The race is scheduled to start at 8:30 a.m., with the location tentatively set at Raider Park in Rapid City. The annual 5K run/walk raises funds for Raider Park, which is a 30-acre area north of Rapid City Stevens High School. The park’s development through the Tom Pfeifle Memorial foundation has increased student and athletic department use, and serves as a way to honor the memory of outdoor enthusiast and athlete Tom Pfeifle, who died in 2016. For more information, or to contribute to the continued development of the park, visit tompfeifle5k.org.


Toyota Hardwood Tournament

We were excited to start a new partnership this year with AJ Screening to sponsor their annual youth basketball tournament for third-graders through high school girls and boys. This year’s tournament was March 13-14, and hosts more than 100 teams every year. Uncooperative weather kept some out-of-state teams from coming, but there was still a strong turnout. 

Brett Odenbach won our social media hashtag contest, where we asked people to show us how they were displaying the tournament stickers they received. We also debuted our TikTok channel, with a challenge to see how well tournament-goers can spin a basketball on one finger. (Our salesman demonstrated their own skills here.) 

Special shout-out to our Chevy salesman Chuck Wald’s grandkids, Caleb and Noah, who were part of the third-grade and fifth-grade St. Thomas More Cavalier teams that played in the Toyota Hardwood Tournament. Their teams won first place in their divisions, and Chuck’s son, Nick, is the coach for both teams as well! Way to go, guys! 🏀

Black Hills Cares for Kids with radio-thon

The Black Hills Cares for St. Jude Kids Radio-thon is Feb. 24 and 25 on X-Rock (101.1 and 101.3) and Eagle Country (95.9 and 96.3). St. Jude Children’s Research Hospital treats childhood cancer and other life-threatening diseases at no cost to the families who receive care. Most of St. Jude’s funding comes from donors, which is why we’re proud to partner with Riverfront Media once again to support this fundraiser. For more information, visit stjude.org. And be sure to tune in to X-Rock or Eagle Country Feb. 24 & 25 to hear stories of patients and families and learn more ways to help this amazing hospital!

Community Heroes Blood Drive

Vitalant in Rapid City collected 252 units of blood during its annual Community Heroes Blood Drive last week. January is National Blood Donor Month, a yearly observance created to alert people to the need for blood donations – especially during the winter, when donations typically wane. If you missed the drive, you can still donate. For more information, visit Vitalant – Rapid City on Facebook, call 877-258-4825 or visit their website at vitalant.org.

Photos courtesy of Vitalant-Rapid City

Free car seat checks

Thank you to everyone who attended the car seat checks held at our store on Jan. 23 & 30! Certified child passenger safety technicians were at our store to provide free car seat checks. The event was sponsored by the Black Hills Pregnancy Center, with support from MADD and Buckle Up for Life.

Tough Enough to Wear Pink

Monument Health Foundation is holding its annual Tough Enough to Wear Pink T-shirt fundraiser and awareness campaign. Tough Enough to Wear Pink is a national effort held during rodeos and western events to get out the message about breast cancer prevention and to raise funds for breast cancer research and treatment.

Monument Health’s annual event is held during the Black Hills Stock Show and Rodeo, and raises funds for the John T. Vucurevich Cancer Care Institute. The official day to wear pink shirts during the stock show is Jan. 30. We are encouraging employees at our stores to wear their pink shirts Jan. 22 and/or Jan. 29, to help get the message out about this great cause.

To participate or to purchase this year’s T-shirt, visit https://monument.health/about-us/monument-health-foundation/help-fight-cancer/tough-enough-to-wear-pink/ .



Year-long community partners

  • Prairie Ridge Golf Course at Ellsworth Air Force Base
  • Box Elder Chamber of Commerce